A seasoned global executive, Helen Vasilevski has held roles as CMO, CEO, board member, advisor, and mentor spanning industries and company stages. She has a proven track record in commercializing technologies including leveraging AI across software and hardware solutions and the development, launch, and global growth of hundreds of innovations. Her experience includes building iconic brands like Ducati, Sea-Doo, Jose Cuervo, Salomon, Cover Girl and working with universities and organizations like the World Bank. She has lived in 6 countries with experience in 80+ countries. Culturally ambidextrous and known for her strategic thinking, customer focus, and ability to foster high-performing teams, Helen is sought after for her expertise in driving profitable growth. As Managing Director of flect., she collaborates with companies to navigate complex global markets to deliver results. She is a super-fan of penguins.